Five-year projections of consumer and advertising spending data in the Taiwan market.
The COVID-19 pandemic caused a sharp contraction in the global entertainment and media (E&M) industry in 2020, but it also helped accelerate and amplify the pre-existing consumer transition to digital across many industry segments.
The 2021 edition of PwC’s Global Entertainment and Media Outlook looks at the current state of the E&M industry and provides detailed commentary and forecasts across 14 industry segments in 53 territories, including Taiwan.
PwC Taiwan has produced a local edition of the Outlook, which provides a concise summary, in English and Chinese, of the key insights from the global and Taiwan markets, which is drawn from the online resources at www.pwc.com/outlook.
Similar to global, the prospects for Taiwan’s E&M industry, although challenging, remain essentially positive. Returning growth momentum after COVID will be boosted by the powerful shift to digital behaviours that’s transforming the sector.
And as companies race to meet consumers where they are with an ever-expanding range of products, services and experiences, the segments within the E&M industry will grow more pervasive, more immersive and more diverse.
And all the while, the social, political, and regulatory context in which all E&M companies operate continues to evolve in unpredictable ways. All of which means that sitting still will not be the most effective posture going forward.
Partner, PwC Taiwan
Tel: +886 2 27296666, x26675