Five-year projections of consumer and advertising spending data for the Taiwan market.
After a pandemic-related slump in 2020, the global entertainment and media (E&M) industry grew strongly in 2021 and it will continue this trend in 2022 and beyond.
Yet there is still a lot of underlying volatility, with several fault lines opening up as business models shift to meet consumers where they spend their time and money.
The 2022 edition of PwC’s Global Entertainment and Media Outlook looks at the current state of the E&M industry and provides detailed commentary and forecasts across 16 industry segments in 52 territories, including Taiwan.
PwC Taiwan has produced a local edition of the Outlook, which provides a concise summary, in English and Chinese, of key insights from the global and Taiwan markets, which is drawn from the online resources at www.pwc.com/outlook.
Similar to global, the prospects for Taiwan’s E&M industry, although challenging, remain essentially positive. Returning growth momentum after COVID will be boosted by the powerful shift to digital behaviours that’s transforming the sector.
Every business in the E&M industry stands to be disrupted. The challenge and goal for companies must be to understand your consumer and end up on the right side of disruption.
Partner, PwC Taiwan
Tel: +886 2 27296666, x26675