Five-year projections of consumer and advertising spending data in the Taiwan market.
The entertainment and media (E&M) industry was thrown for a loop by the COVID-19 pandemic, with global E&M revenue set to fall steeply in 2020, especially in the non-digital sectors.
It’s clear that COVID-19 has accelerated consumers’ transition to digital consumption and triggered disruptive change – both positive and negative – across many forms of media.
Yet it’s equally evident that the E&M industry’s underlying strengths and appeal to consumers remain as strong as ever.
The 2020 edition of PwC’s Global Entertainment and Media Outlook — “Pulling the future forward: The E&M industry reconfigures amid recovery” — takes into account the effects of the pandemic, and provides detailed commentary and five-year forecasts across 14 industry segments in 53 territories, including Taiwan.
PwC Taiwan has produced a local edition of the Outlook, which provides a concise summary, in English and Chinese, of the key insights from the global and Taiwan markets, as drawn from the online resources at www.pwc.com/outlook.
This booklet is designed to help local businesses understand how the E&M environment in which they operate is changing so they can maximise their strategies for business growth across a rapidly evolving landscape.
While there will still be challenges for E&M companies as we move beyond the pandemic, the digital migration that it has pulled forward will also generate opportunities in all segments – not only those that have benefited from its impacts to date.
Partner, PwC Taiwan
Tel: +886 2 27296666, x26675